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CONTENT AQUISITION

Content acquisition refers to the process of sourcing, licensing, or purchasing content—such as videos, articles, music, images, or data—for use on a platform, product, or service. It's a crucial function in industries like media, streaming, education, publishing, and technology.

 

             Our Content Acquisition teams are responsible for strategically sourcing and identifying additional programming opportunities and partnerships with external content teams to help deliver diverse content for our audiences around the globe. With excess of 25 million in deals transacted.

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Musical Notes

Music Catalogs

What’s In Your Vault?

GDH provides catalog financing solutions for songwriters, record labels, producers, artists and bands. We acquire and finance compositions, master recordings and other music rights of all genres and geographies. 

  • % Sale - Sellers have control on what rights and tracks are offered and what percentage is sold

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  • Buyback Right - Sellers have the right to buyback their catalog at pre-determined prices 

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  • Speed & Certainty of Close - Sellers have the confidence of closing within days, not months

Film Reels

Film 

Key Aspects of Content Acquisition:

Acquisitions are an integral part of the motion picture business. It is the process by which Hollywood studio executives and independent adistributors buy or acquire content, such as movies, television shows, TV series, webisodes and documentaries. The buyer negotiates for the acquisition of the motion picture distribution rights in a specific territory (also known as, licensing), or the purchase of a motion picture (or multiple motion pictures) so that ownership of the copyright and all rights are transferred to the buyer. Before acquiring a film, the buyer will insist upon certain assurances that the film will be free and clear of liens and encumbrances and has clean chain of title.

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  1. Types of Content:

    • Video & Film (for streaming platforms like Netflix, Hulu)

    • Music (for services like Spotify, Apple Music)

    • Textual Content (news articles, books, academic papers)

    • Data Sets (for AI training or analytics)

    • Courses & Tutorials (for e-learning platforms)

  2. Sources of Content:

    • Licensing deals with content owners

    • Partnerships with creators or production companies

    • Syndication from other platforms

    • User-generated content

    • In-house production

  3. Legal and Rights Management:

    • Licensing agreements (exclusive or non-exclusive)

    • Regional and time-bound rights

    • Royalty structures and revenue sharing

    • Compliance with copyright laws

  4. Strategic Considerations:

    • Audience demand and content value

    • Competitive differentiation

    • Cost vs. expected engagement or ROI

    • Localization and cultural relevance

  5. Roles Involved:

    • Content acquisition managers or executives

    • Legal and business affairs teams

    • Data analysts (for performance forecasting)

    • Rights and contract managers

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